K11 Art Mall, a landmark skyscraper in Tianhe, is hosting the Beer and Foodie Carnival from July 10 to 12. This summer pop-up street fair blends craft beer, gourmet cuisine, and football -themed interactions, all centered around the ongoing 2026 FIFA World Cup.

The K11 Art Mall in Tianhe is hosting the Beer & Foodie Carnival from July 10 to 12. [Photo/WeChat account: tianhefabu]

The event features over 100 craft beers and international cuisines from independent breweries and global brands, creating a true beer-and-football frenzy. Attendees can sample a variety of craft beers and dishes through a "coins-for-beer" exchange system.

World Cup-inspired activities include a "Ball Juggling Challenge" and "Goal Scoring Challenge", where participants can win limited-edition merchandise. A "Champion Prediction" contest also invites fans to vote for their favorite team and win exciting prizes, offering a unique football culture experience.

On the opening day, a special performance by the Guangdong Puppet Art Troupe will feature "Greater Bay Chick" — the wide-eyed, round-bellied mascot of China's 15th National Games — delighting visitors.

Throughout the three-day event, surprise promotions include 50 percent discounts off popular dining outlets after 5 pm and raffle draws dishing out cash vouchers, are sure to enhance the immersive nighttime experience.

As part of Guangzhou's push to boost its nighttime economy and sports consumption, K11 aims to channel World Cup enthusiasm into everyday city life, also offering free parking and exclusive perks for visitors.

A festive beer carnival scene in Tianhe. [Photo/WeChat account: tianhefabu]