More than 88 promotional events will be held at over 30 commercial complexes in Tianhe, Guangzhou, as part of its New Year celebration campaign. The district is set to attract consumer spending by launching new stores, debut exhibitions, and events that integrate traditional culture with modern technology.

Tianhe deepens its "first-store economy" with fresh debuts. Alphonse Mucha's authentic art exhibition at Guangzhou K11 Art Mall displays more than 200 original works. LINE FRIENDS x Identity V holds its first pop-up exhibition in South China at Tianhe Link Plaza, featuring over 140 limited-edition products. Kyoko ACG Goods Things will open its first national flagship store at Oriental International Plaza for the Lantern Festival, providing 500,000 SKUs of trendy goods.

Kyoko ACG Goods Things plans to open its first national flagship store in Tianhe. [Photo/WeChat account: tianhefabu]

Tianhe's Spring Festival events incorporate cultural heritage elements into modern commercial settings. The annual flower market returns to the Tianhe Sports Center, while Liede Community adds boat displays and auction events to the traditional market experience. Several shopping centers are hosting dragon and lion dances as part of their holiday programming.

The Spring Festival flower market is underway at the Tianhe Sports Center. [Photo/WeChat account: tianhefabu]

Technology and cultural experiences are reshaping how visitors engage with the festivities. Grandview Mall recreates scenes from the Tang Dynasty (618-907) through performances and installations for its annual lantern event. Guangzhou IFC presents a themed exhibition in partnership with the Guangdong Museum, and visitors can interact with robotics at the Haixinsha Omni-space Intelligent Experience Center.

Various discounts and promotions are available across shopping centers, including coupon subsidies and category-wide discounts, supporting consumer spending during the holiday period.

A horse-themed installation for Spring Festival at the Parc Central. [Photo/WeChat account: tianhefabu]