Guangzhou, capital of South China's Guangdong province, is set to transform into a vibrant hub of festivities with the launch of the 2025 Guangzhou International Shopping Festival on Sept 29, which will run until December.

With over 3,000 events spanning the city's 11 districts, the festival promises an exhilarating mix of sports, culture, and shopping experiences, fueled by a staggering 3 billion yuan ($420 million) in subsidies.

A shopping mall in Tianhe features festive decorations in celebration of the upcoming National Day and the Mid-Autumn Festival. [Photo/WeChat account: tianhefabu]

Kicking off with a sports-themed carnival, the festival will host events such as a ping-pong challenge with world champion Liu Shiwen and innovative competitions like "Ice Bowling" at the Grandview Mall's ice rink. The celebration will continue with cultural showcases, including traditional cultural performances and modern art installations.

The festival also highlights a unique blend of art and commerce, with the largest Mucha-themed art exhibition in China at Guangzhou K11 Art Mall and the "Flowing Gold Forest" installation debuting in November. Visitors have the chance to enjoy immersive experiences like the "Liuxi Light and Shadow Festival" and the ICC Sky Music Festival at the International Commerce Center, offering a mix of music, art, and culinary delights.

Cosplay parades are to be presented at the Buynow shopping mall. [Photo/WeChat account: tianhefabu]

Shoppers will be able to benefit from substantial discounts, with automotive vouchers and promotions offering up to 50 percent off in key shopping districts. This dynamic festival aims to ignite consumer enthusiasm by combining the spirit of the 15th National Games with a robust shopping spree, ensuring a memorable experience for all.

From Sept 26 to March 31, 2026, the Mucha-themed art exhibition is on display at Guangzhou K11 Art Mall. [Photo/WeChat account: tianhefabu]