The press conference for the second Guangzhou Cosmetics Week, which will be staged on Dec 17-21, took place in Guangzhou city – the capital of South China's Guangdong province – on Dec 10.

As one of the key sub-venues for this year's event, Tianhe district of Guangzhou will kick off its activities on Dec 18 at Huacheng Square.

Through a combination of online livestreaming and on-site displays, attendees will have a "close-up" experience of Tianhe's cosmetics industry.

Statistics show that Tianhe boasts the most cosmetics businesses in Guangzhou, with nearly 140,000 establishments. Among these are 570 cosmetics companies on the register, 9,000 beauty institutes – and 86 import-export agencies for imported cosmetics that account for a quarter of Guangzhou's total.

This has created a complete and vibrant cosmetics industry supply system – covering everything from brand agencies to self-owned product sales, from online e-commerce to on-site stores, and from R&D to beauty services.

During Guangzhou Cosmetics Week, the Tianhe sub-venue will feature creative launches, on-site displays, large-screen promotions, interactive brand stage displays, and much more.

With its innovative format and wide-ranging content, the event aims to boost the overall management of cosmetic products in the district and drive high-quality development in its cosmetics industry.