Visitors come to the opening of the "Woodblock Print: The Scenery of Spring and Autumn, Watermark Heavenly Fragrance" exhibit at Jinan University on Nov 15. [Photo by Zheng Erqi/For chinadaily.com.cn]

Shizhuzhai (Ten Bamboo Studio) is an art museum in the Zhejiang provincial capital of Hangzhou.

Watermark woodblock prints have a history of more than 1,200 years and are regarded as outstanding Chinese artistic treasures that integrate technology, art, painting and aesthetics, embodying the wisdom and creativity of the Chinese people.

Lin Rupeng, Party secretary of Ji'nan University, said the exhibition organized by the university aims to inherit and disseminate traditional Chinese culture, as well as demonstrate the university's firm belief in enhancing Chinese culture's influence.

"Ji'nan University integrates excellent traditional Chinese culture into teaching while sparing no effort to nurture and cultivate high-level modern talents," he said.