The 27th Guangdong International Sports Goods Expo and the 23rd Guangdong-Hong Kong-Macao International Sports Goods Expo will be held at the Guangdong Olympic Sports Center in Guangzhou from Dec 10 to 13, marking a significant sports industry gathering in the Guangdong-Hong Kong-Macao Greater Bay Area after the 15th National Games.

The Guangdong Olympic Sports Center, the venue for the 27th Guangdong International Sports Goods Expo. [Photo/WeChat account: tianhefabu]

Co-organized by the sports bureaus of Guangdong, Hong Kong, and Macao, the expo makes full use of regional industry resources and delivers policy incentives directly to businesses.

Breaking away from traditional exhibition models, the fair is set to utilize a large sports venue, spanning 60,000 square meters and featuring 10 thematic zones, numerous events, and immersive experiences to explore how the legacy of post-event venues can translate into tangible growth.

The expo offers preferential policies for small and medium-sized enterprises, including booth fee reductions and other discounts, and provides special exhibition spaces for sports tech startups, according to Yu Weijian, an official from the Guangdong Provincial Sports Bureau.

The event plans to attract 200 exhibitors, featuring industry leaders and innovative projects, with exhibition spaces, interactive zones, and professional sports experiences.

Thematic areas cover cooperation in the Greater Bay Area, digital sports, water sports, and more, facilitating comprehensive linkages across the sports industry chain. The expo plans to connect IPs, brands, and consumers, transforming ideas into market opportunities.

A night view of Guangdong Olympic Sports Center in Guangzhou. [Photo/WeChat account: tianhefabu]