The Tianhe Road Business Circle received more than 14 million visits during the National Day holiday from Oct 1 to 7, with revenue achieving double-digit growth.

An aerial view of the Tianhe Road Business Circle. [Photo/thnet.gov.cn]

The business circle drew foot traffic and boosted spending through first-store debuts, art performances, and trendy experiential activities. As the main venue for this year's Guangzhou International Shopping Festival, Tianhe hosted more than 150 events, including product launches, creative markets, music parties, and themed art exhibitions.

Visitors crowd the Tianhe Road Business Circle during the National Day holiday. [Photo/thnet.gov.cn]

Major commercial complexes rolled out promotional campaigns. Teemall hosted a coffee lifestyle festival, while Grandview Mall offered shopping subsidies covering hundreds of stores. Parc Central launched its 10th anniversary rewards program, and Guangzhou K11 organized the city's first Super Burger Festival, with over 90 percent of participating brands making their Guangzhou debut.

The commercial hub also showcased smart consumption innovations. AI-powered smart parking systems, virtual fitting mirrors, and coffee robots have been deployed across the area, enhancing the consumer experience while giving merchants digital management tools. AI Agents now serve as "digital butlers" in shopping malls, optimizing operational decisions.

A visitor tries a virtual fitting mirror. [Photo/thnet.gov.cn]

With its dense concentration of premium commercial resources and AI enterprises, Tianhe aims to further expand "AI plus consumption" applications across retail, dining, tourism, and services, supporting Guangzhou's development as an international consumption center.